Data Analytics

We understand that personalisation paired with data opens a new scope into our consumers' lives, allowing us to understand their cultures, needs and desires better. We are leveraging our scale to generate value and build new capabilities backed by powerful data models and algorithms. Our goal is to empower teams to make efficient, quicker decisions by transforming data into an accessible, reusable asset. 

A key focus of these efforts is understanding the return on each marketing and commercial investment. To deliver on this, we are upgrading our end-to-end analytics capabilities to measure the value of each consumer and customer touchpoint and the impact of every campaign. These efforts are helping us to: 

• Understand the effectiveness of each brand interaction. 
• Generate efficiencies by improving resource allocation. 
• Capture insights that can be used to optimize channel strategies in real time. 
• Identify opportunities for innovation and the scaling up of new launches. 
• Maximize the value of our strategic direct-to-consumer investments.